Cover story of The John Birch Society Bulletin for September 1965: "Fully expose the `civil rights' fraud and you will break the back of the Communist Conspiracy!" Robert Welch concluded the article: "And we repeat once more: It is on the `civil rights' sector of their total [Communist] front that we now have the best chance there has been since 1952 of setting them back with some really effective blows. Let's put our best into the job."
[The John Birch Society Bulletin (Sept. 1965): cover and 23. The October Bulletin (dated 30 Sept. 1965): 2, concluded its reminder about the Birch battle with the African-American civil rights movement: "And in setting out seriously on this gigantic endeavor, we have really stirred up the animals." From D. Michael Quinn, Ezra Taft Benson and Mormon Political Conflicts, Dialogue: A Journal of Mormon Thought 26:2 (Summer 1992), also in Quinn, The Mormon Hierarchy: Extensions of Power Salt Lake City (Signature Books, 1994), Chapter 3.]