Fundraising calls by top church officials to high profile Mormons were already underway, according to the former president of Clorox in a Wall Street Journal story. He was invited to participate in a conference call of 40 to 60 potential donors, led by a high church official, known as a member of the Quorum of Seventy, where he was asked to make a $25,000 donation. The donation was recorded on September 4. The call likely occurred between this date and August 21, when his unsolicited donation of $3,000 was recorded.
[Source: Latter-Day Army: Details of Mormons and Prop 8, http://www.stopthemormons.com/?p=486]